In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution.
In a time when companies that stand still are sunk, Sue has consistently moved MediaCom forwards ahead of the competition – a crucial factor in its rise to become the number one company in its sector and the agency of the decade for an unprecedented second time in a row.
She is Convenor of the 2020 IPA Effectiveness Awards. Editor in chief at Campaign, Gideon Spanier, says: “Sue has led the way when it comes to driving change and challenging stereotypes”
Sue has for many years transcended her natural introversion to take her place as an ad industry spokesperson at conferences and forums. In 2016 she reached out to a wider public with the publication of her book The Glass Wall, success strategies for women at work and businesses that mean business – called the year’s most significant addition to the debate on gender diversity at work. She is leading the development of the first ongoing analysis of diversity in advertising that covers everyone behind and in front of the camera. Project ADA is launching in 2021 and is a stepchange for the industry.